WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product.

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There are many options available to build an e-commerce store, all have some advantages and disadvantages but overall WooCommerce ranks the best.

 

Ease of use

  

Not the easiest of platforms to work with, you will need to be familiar with WordPress before you can work with WooCommerce. Although it’s not very simple, there are many videos available on YouTube that can help you get going with setting up your store. Once you get the hang of it, you will find that WooCommerce is a powerful and flexible option.

 

Themes

 

There are well over 500 themes that you can choose from for your store design, there are genuinely many good free themes available and there won’t be a need for a paid theme.

 

Payments

 

WooCommerce integrates with all major payment providers.

 

Plug-In’s

 

Once you start customizing your store, you will find the need for paid add-on’s in order to tailor your store to suit your business requirements. Some are free and others are on a monthly or annual subscription, a big advantage is that most plug-in’s offer free trials from 7 to 30 days.

 

Integrations

 

WooCommerce seamlessly integrates with most CRM systems, marketing tools like Facebook and Instagram and can also offer customer re-marketing without difficulty.

WooCommerce can also integrate with a point of sale system that handles inventory management and sales reports. If there is no plug-in for your POS software, you can hire a developer to build an integration to WooCommerce, because it’s built on an open source platform custom integrations are easier.

 

Cost

 

WooCommerce is the cheapest platform to build your e-commerce store on. The base software is completely free and your cost increases as you add more options and customization to your store. Most of the basic add-on options that you need to get started are free.

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